Harvard Business Review
About Lesson

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0:00 More than 2,000 years ago Aristotle outlined a formula on how to become a master of persuasion
0:42 Aristotle’s five rhetorical devices
0:57 Ethos (Character)
1:48 Logos (Reason)
2:08 Pathos (Emotion)
2:50 Metaphor
3:27 Brevity

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