Harvard Business Review
About Lesson

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0:00 To many people, strategy is a mystery
0:25 Strategy does not start with a focus on profit
0:52 It’s about creating value
1:00 There’s a simple tool to help visualize the value you create: the value stick
1:30 What is willingness-to-pay?
2:30 What is willingness-to-sell?
3:14 Remind me: Where does profit come in again?
3:48 How do I raise willingness-to-pay?
5:00 And how do I lower willingness-to-sell?
6:18 Real world example: Best Buy’s dramatic turnaround

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