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0:00 Intro
11:29 “Write for doing, not for reading”
13:48 Content strategy (CS) Quad
15:44 Definition of content strategy
18:06 Types of content
20:16 Writing for product
22:42 Defining product
29:15 The UX org and process
34:58 Questions for designing
36:24 Rules of thumb
38:05 Time for questions