🎥 This Video is Embedded from Youtube and here’s the original one.

0:00 Intro
3:02 Think like a writer
5:02 UX writing, Formal writing, and speech
6:25 What is UX writing?
11:29 Applying principles on an imaginary practice app
18:12 Voice and Tone
23:22 Tone map exercise
29:20 Content structure
32:47 Word choice
36:17 Writing for components
36:48 Put it all together in a content matrix
41:22 Time for questions

🧰 Resources:
Codelab for Intro to UX Writing → https://goo.gle/3hY3zX9