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Follow this step-by-step video for best practices on using audience signals in Performance Max campaigns. Learn about which audience signals are most important to add to your campaign and how to evaluate audience performance in the Insights page. For more Performance Max best practices, you can visit:

00:00 Intro
00:49What are audience signals
01:14Customer match
02:01Custom segments
02:24Additional audience segments
02:54Audience insights

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