Course Content
Google Ads Help
Topics that covers essential info about Google Ads
0/18
Understanding why you’ve been charged
02:00
How Google Ads Budget Pacing Works
04:47
Dynamic remarketing simplification
04:05
Offline Conversion Tracking
01:44
Conversion modeling principles
05:31
Fundamentals of conversion modeling in Google Ads
07:15
Conversion Lift
04:51
Google tag overview
04:37
How to use the Google tag
03:14
Intro to enhanced conversions for leads
02:33
Implementation guide for enhanced conversions for leads
04:45
Introduction to value based bidding in Search
01:16
Enhanced Conversions
04:21
Consent Mode
04:55
Optimize your Merchant Center feed for seasonality
02:27
Stay connected with the Google Ads mobile app
02:55
How to import offline conversions
04:08
Changing attribution models & understanding reporting
05:16
Performance Max
Google Ads Performance Max Campaigns is a type of automated campaign that uses machine learning to optimize ad performance in real-time, by adjusting bids, targeting, and ad creatives to achieve the best results.
0/4
Understanding PMax results with the Insights page
05:20
Get more out of your Google Ads campaigns with PMax
01:30
Getting started with PMax
06:23
Audience signals in PMax campaigns
03:55
Google Ads: Boost Your Business with Paid Advertising
About Lesson

This video is embedded from Youtube and here’s the original one.

Learn how to switch to a non-last-click attribution model and then understand the reporting in order to optimize across your customer’s entire conversion path.

Timestamp:
00:00 Intro
00:17 Nonlast click attribution models
00:47Rulesbased attribution models
02:46understanding reporting

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