Google Ads: Boost Your Business with Paid Advertising
About Lesson

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Conversion modeling refers to the use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be observed. Learn the fundamentals of conversion modeling in Google ads in this tutorial and what Google products can help you to have a Privacy-Centric measurement strategy.
00:00 Intro
00:19what is conversion modeling
03:01 how does it all work
05:30 steps to improve modeling

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