Course Content
Google Ads Help
Topics that covers essential info about Google Ads
0/18
Understanding why you’ve been charged
02:00
How Google Ads Budget Pacing Works
04:47
Dynamic remarketing simplification
04:05
Offline Conversion Tracking
01:44
Conversion modeling principles
05:31
Fundamentals of conversion modeling in Google Ads
07:15
Conversion Lift
04:51
Google tag overview
04:37
How to use the Google tag
03:14
Intro to enhanced conversions for leads
02:33
Implementation guide for enhanced conversions for leads
04:45
Introduction to value based bidding in Search
01:16
Enhanced Conversions
04:21
Consent Mode
04:55
Optimize your Merchant Center feed for seasonality
02:27
Stay connected with the Google Ads mobile app
02:55
How to import offline conversions
04:08
Changing attribution models & understanding reporting
05:16
Performance Max
Google Ads Performance Max Campaigns is a type of automated campaign that uses machine learning to optimize ad performance in real-time, by adjusting bids, targeting, and ad creatives to achieve the best results.
0/4
Understanding PMax results with the Insights page
05:20
Get more out of your Google Ads campaigns with PMax
01:30
Getting started with PMax
06:23
Audience signals in PMax campaigns
03:55
Google Ads: Boost Your Business with Paid Advertising
About Lesson

This video is embedded from Youtube and here’s the original one.
Conversion modeling refers to the use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be observed. Learn the fundamentals of conversion modeling in Google ads in this tutorial and what Google products can help you to have a Privacy-Centric measurement strategy.
Timestamp:
00:00 Intro
00:19what is conversion modeling
03:01 how does it all work
05:30 steps to improve modeling


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