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Learn how offline conversion tracking can help lead generation focused businesses measure the consumer actions you truly care about, by looking at what happens offline after a consumer submits a form or calls your business.

Timestamp:
00:00 Intro
01:07 Types of offline conversions
01:41 How offline conversions work
02:27 phone calls
02:46conversions that originated from calls
03:03uploading conversion data
03:25Summary