Course Content
Growth Tribe | Digital Business Training
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A marketing guru once said that the best five skills to get into marketing are copywriting, copywriting, copywriting, copywriting…well, you get the drift. Why is this so important? Because copywriting is used throughout the entire funnel. And you can make a big difference by communicating effectively to your ideal persona. Alright, so let’s talk about top-of-funnel copywriting. And why it is so important to nail your unique selling point straight from the beginning.
00:00 Intro
01:22 Copywriting Tool #1 – UsabilityHub
03:51 Copywriting Tip #2 – Eye Tracking & Headlines for Landing Pages
04:51 Copywriting Tip #3 – Nail your CTA

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