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In this video, we will guide you through experiment design from beginning to end. We start with why you should experiment in the first place. And then we move on to the G.R.O.W.S process, which is the framework and the process that will help you experiment and make sure that you set every single step up correctly in order to experiment. Then, we move on to types of experiments, we’ll see what are the different types that we can try, the most common experimentation pitfalls and advice on some things that you shouldn’t be doing.

00:00 Intro
01:08 Why experiment?
06:47 The Grows process
13:50 Types of experiments
25: 59 Most common experimentation pitfalls